RetailTune is a SaaS platform for drive-to-store campaigns and local digital marketing. This easy–to-use technology helps retailers, wholesalers, and franchisees to manage their store data on digital touch-points, while also helping consumers to be in the right place at the right time according to the products and services they are looking for.
The company develops services for the digital twin of products throughout the supply chain processes.
Specifically, thanks to the digitization of the product, the company is able to provide a solution that not only facilitates the classic monitoring activity, but also allows the different actors involved in the chain to build services with high added value.
We operate in the Local Search field, which means putting local businesses into contact with each other using map based instruments like Google My Business, Facebook Local, and similar.
We target chains with more than 20 sales outlets or activities that need extreme automation.
Hooro, through its proprietary device and integrated system, collects data on consumer behaviour in the physical stores and before their check-out.
A IoT system sends the purchase data to the server, which uses an automatic learning algorithm to build customer journey models and predict customer buying behaviours.
Unlike other solutions on the market (Computer Vision, RFiD tags, NFC), Hooro IoT device has no impact on product packaging, and a very minimal impact on the store structure, and it generates data for both retailers and consumers.
