Trail Me Up is a web service that allows users to enjoy guided virtual tours of places accessible by foot.
It uses Street View technology, enriched with content from remote places and nature-centred tourist destinations such as trails, parks, forests, deserts, etc.
The service is created by a national network of volunteer mappers using a photographic acquisition system mounted on backpacks.
Why it is innovative
The innovation consists in the manner of content publication that uses augmented virtual reality technologies.
Trail Me Up offers an immersive, emotional, realistic and reliable form of tourism and local promotion, reflecting the industry forecasts of leading analysts and media gurus.
Mapping services for areas of natural beauty, enriched by informative, technical and/or promotional content.
Creation of virtual tours in Street View style that clients can use in their own website or in promotional events.
The team, formed outside of academic circles, brings together many complementary skills.
Prizes and Awards
Changemakers for Expo 2013
Republic Next 2014 - best startup for sustainable mobility
ART-ER Attractiveness Research Territory is the Emilia-Romagna Joint Stock Consortium with the purpose of fostering the region’s sustainable growth by developing innovation and
Cesenalab is an incubator and business accelerator in the digital, web and new media sectors. It offers a range of free, high quality services: offices, business angel consulting, links with researchers, investment funds contacts, training, legal and commercial assistance.