
Ecoliving is dedicated to the civilian economy and the promotion of human activities and a sustainable economies that are not wholly concerned with profit.
The primary objective of all Ecoliving's activities must be the promotion of individual skills, working towards the affirmation of the principles of solidarity and social justice, and the pursuit of the best possible welfare for the greatest number of people. Ecoliving rejects activities that, directly or indirectly, sanction the exploitation of people by using economic mechanisms designed and manufactured solely in the interest of other people and/or organisations. It rejects initiatives that refuse to respect the rights of humans, animals, nature and the nature of renovation.
The objective of this social enterprise is the running of a "shopping centre", to be achieved within an environmentally friendly, high energy-saving structure, characterised by the supply of eco-sustainable products and services.