Established as a limited company in September 2011, Betterbai is a portal of online buying groups with special offers on products and services for businesses. The business model sees customers as both supply companies and registered members.
The operation of the portal is based on four principles: time-limited offers; minimum number of buyers; competitive pricing; multi-sector product areas, aimed at companies' non-core business expenses and divided into six areas: office, industrial, hospitality, electronics, communications and various. The target market is that of small and medium enterprises.
The Rimini startup was ranked second in the BP New Ideas Competition, 2011.