Cultural and Creative Industries

UP URBAN PLANNING (BO)

UP Urban Planning Ltd is an engineering company that deals in a multidisciplinary way with local urban transformation  through the use of decision support tools and urban data to integrate multiple contexts.


The planning activity is always focused on avoiding the creation of a duality between sustainability projects and users behaviour, a duality that is often the source of inequity.
Urban Planning is thus making use of economic and financial strategies in order to translate the idea into reality.

HOORO (BO)

Hooro, through its proprietary device and integrated system, collects data on consumer behaviour in the physical stores and before their check-out. 

A IoT system sends the purchase data to the server, which uses an automatic learning algorithm to build customer journey models and predict customer buying behaviours. 

Unlike other solutions on the market (Computer Vision, RFiD tags, NFC), Hooro IoT device has no impact on product packaging, and a very minimal impact on the store structure, and it generates data for both retailers and consumers.