functional nutrition

Da.Di Srl is an innovative startup specialized in the development and marketing of nutraceutical products, food supplements, and natural para-pharmaceuticals, referring to the wellness and functional nutrition market.

The company operates in a rapidly expanding market, driven by the specific nutritional needs of an increasingly ageing population with increased awareness of functional nutrition in the fitness sector.

Plentiness.com is an online boutique selling sustainable, toxic-free, organic products for inside-out personal care: cosmetics, supplements, superfoods and a selection of lifestyle products.

The main elements of innovation consist in the development of a customized app and of a range of services that takes into account purchasing habits and personal health data.

The two founders have more than 15 years of media and e-commerce experience in fashion, consumer goods and magazine sectors.