benessere

It all started with a mission: “Help people achieve their aims and express their potential through healthy, eco-sustainable food that is available everywhere”. However, our dream was born long before, when we were looking for a way to solve a problem we shared with many others: FitNation was the logical result of this, providing the best healthy food, fresh and ready to eat, made to measure for your diet.

Plentiness.com is an online boutique selling sustainable, toxic-free, organic products for inside-out personal care: cosmetics, supplements, superfoods and a selection of lifestyle products.

The main elements of innovation consist in the development of a customized app and of a range of services that takes into account purchasing habits and personal health data.

The two founders have more than 15 years of media and e-commerce experience in fashion, consumer goods and magazine sectors.