Mumble offers consultation for brands keen to consolidate their presence on social media, particularly Facebook, through the creation, management and monitoring of Fan Pages. Then, using the Applications and Tab tools, customised to the specific requirements of each client, data is collected for use in marketing and simultaneously building brand engagement and awareness.
Mumble makes use of a range of innovative tools, including:
- ROBOT: a search engine developed by Mumble that can mine all the public content posted on Facebook. Useful for monitoring the comments and opinions of Facebook users on specific issues, and for detecting sentiment. ROBOT also extrapolates a set of numerical data invaluable in quantitative analysis.
- WALL: a tool in development that massively simplifies and speeds up the management and monitoring of Facebook pages. Automatically detects, aggregates and analyses page values for data targeted towards marketing and qualitative analysis.