Beecoms is a business project created by a group of young graduates active in the service sector with deep ties with their region of origin. As consumers, they have experienced the "decline" of their local area in terms of opportunities for leisure, shopping, relationships, cultural activities and much else.City centres are emptying and shopping is gradually and inexorably shifting towards large online platforms.
Vacanzattiva! (trademark of Sinerkos Ltd.) is a network dedicated to people with sport passions, who want to enjoy a sport holiday accessible for everybody , to discover and enjoy the Italy most beautiful landscapes with family, friends or fellow sports.
The network also offers to tour operators a direct promotion in this specific niche market, thanks also to its intensive activity of spreading the culture of outdoor holiday and sports, carried out through two newspapers Guide and Journal.
Bidtotrip offers luxury travel experiences at a price that the customer decides. One site user paid just €42.35 to stay in a 4-star boutique hotel in the centre of Barcelona. This is only possible thanks to Bidtotrip's innovative business model.
Founded in January 2014, Humarker s.r.l. is an innovative start-up based in Parma. Humarker works to promote Italian culture and heritage through real and virtual structures, and through business models that embrace innovation and experimentation with new technologies. The idea is to enter the market of augmented reality (AR) by developing application frameworks with which to develop and market apps for the Cultural Heritage sector.
Trail Me Up is a web service that allows users to enjoy guided virtual tours of places accessible by foot.
It uses Street View technology, enriched with content from remote places and nature-centred tourist destinations such as trails, parks, forests, deserts, etc.
The service is created by a national network of volunteer mappers using a photographic acquisition system mounted on backpacks.
Why it is innovative
The innovation consists in the manner of content publication that uses augmented virtual reality technologies.