Elirea S.r.l. is an innovative Italian startup operating in advanced nutraceuticals and preventive health technologies. Founded by professionals in the medical and scientific world, the company develops integrated solutions for improving everyday well-being, enhancing individual performance, and promoting healthy longevity.
Elirea's mission is to establish a new preventive health paradigm based on rigorous research, high-quality formulations, and emerging technological approaches. The company operates according to Benefit Corporation principles, combining social impact aims, promotion of public health, and sustainability in its development models.
Elirea applies a multidisciplinary approach that unites medicine, nutritional science, biotechnological research, and development of innovative solutions dedicated to lifestyle improvement.
Products and services provided
The Elirea® nutraceutical line comprises a range of advanced formulations developed from scientific medical criteria to promote:
- Cardiovascular well-being
- Metabolic equilibrium
- Daily vitality and energy
- Stress resilience, aiming to achieve longevity and healthy aging
The formulations are created according to Italian and European quality standards, using selected ingredients and certified processes. The product line is intended for professionals, active people, athletes, and individuals inclined towards prevention, high performance, and extended well-being.
Technology projects for wellness
Elirea develops and assesses innovative concepts in the consumer health device sphere, with special attention to promoting everyday wellness habits and intelligent, accessible hydration solutions integrated with smart and digital elements. These projects are currently in the development and prototyping stage, with the aim of achieving simple, safe, prevention-oriented solutions.
Scientific and design consultancy services
Elirea also offers:
- Definition of evidence-based nutritional protocols
- Consultancy for the development of innovative nutraceutical products
- Support for the design of consumer health solutions
- Collaboration with laboratories and clinical centers for preclinical validation studies
Elirea merges medical, nutritional, and technological skills to create scalable solutions with a strong impact on public well-being. The company falls into the preventive health category with a model founded on quality, research, sustainability, and long-term focus.
The reference market includes:
- Nutraceutical e-commerce sector
- Pharmacies and parapharmacies
- Gyms, health and wellness centers
- Consumers oriented towards prevention, longevity, and healthy lifestyles
