Startups

Founded in January 2014, Humarker s.r.l. is an innovative start-up based in Parma. Humarker works to promote Italian culture and heritage through real and virtual structures, and through business models that embrace innovation and experimentation with new technologies. The idea is to enter the market of augmented reality (AR) by developing application frameworks with which to develop and market apps for the Cultural Heritage sector. 

An innovative social startup in the field of culture and cultural tourism in general, with an emphasis on Italian language and culture. It carries out research and development into new technologies and digital content for the communication of cultural products and services.

We operate in the Local Search field, which means putting local businesses into contact with each other using map based instruments like Google My Business, Facebook Local, and similar.We target chains with more than 20 sales outlets or activities that need extreme automation.

Cyclando is a platform comprising an e-commerce website and a navigation app that collects organized trips and verified GPS cycling route tracks. The aim is to create a platform where tour operators, hire outlets, and guides who want to offer guided tours can contact customers, initially all over Italy, but when fully implemented also all over Europe.Cyclando therefore present themselves as a tour operator with the aim of becoming the go-to digital platform for the European cycle touring market.

 Alma Virtual Lab was founded to bring the benefits of the new immersive technologies into sectors where development of knowledge and skills is central (education, instruction, professional training), and where artistic and technical culture (museums, theatres, events) can be divulgated in an innovative way.