Startups

The company activity consists in research, development, production, and marketing of cosmetics for personal care and beauty, based on Italian milk whey of animal origin, obtained through a cheese making process. The innovation lies in the use of liquid rather than freeze-dried whey as the main ingredient, unlike products currently on the market, completely substituting water.

We have internationally patented and certified an innovative range of low-cost sensorized textile items (T-shirts, tops) for medical and health purposes, as well as personal and public safety.

Purò Srl develops solutions based on free oxygen (ozone) for hair care and regeneration, starting from a scientific discoveries tested at the Carlo Bo University of Urbino.The company has patented a "Cosmetic hair method using ozone" in Italy, the USA, Europe, and Japan, and registered the European brand Purò.

The HR-Tech Platform promotes the development of personnel through mentoring programmes.Companies are starting to face the challenge of interesting and retaining talented individuals, but they are failing. Mentoring is a component that helps tip the balance.

Weeshop is an app that guides consumers for grocery shopping, helping them to analyse what they eat and find healthier and more sustainable alternatives, in an independent, made-to-measure approach. More than 8 out of 10 consumers would like to make healthier and more sustainable choices, but almost 7 out of 10 exhibit a need for guidance in this process (Deloitte study, 2021).We offer the simplest most complete instrument on the market to help them make better choices.