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WHATaECO

Modena2020
Agri-food, Culture and Creativity, Digital, Energy and Sustainability

WHATaECO is an innovative female startup and the first low impact B2C e-commerce that promotes ethical and sustainable brands throughout the European Union. The site is powered 100% with clean energy, the logistics is based on drop shipping without a warehouse, with transport halved and compensated, and rigorously plastic-free packaging. The site currently markets a range of over 3000 ethical and sustainable products from more than 170 Italian and foreign brands.