Startups

G-Com s.r.l.s. is an innovative company in interactive and cross-media content production for the entertainment and advertising sectors.The working group, which comes from advertising and from traditional television, combines the latest technology with interactive storytelling, whether built around a sponsor or pure entertainment. The aim is to involve the public, from spectator-consumers to protagonists in the choices and in the story.

PashionVictim is a C2C social commerce platform, part of a limited company established in January 2012. Funded by crowdsourcing, the platform allows users from around the world to inspire one another, and share and sell items selected from affiliated fashion boutiques, earning money from sales.PashionVictim intends to seize upon the extraordinary growth of fashion-related social networks to make up for the lack of electronic commerce indulged in by independent shops (only 5% according to a survey of over 400 Reggio Emilia startups).