Established in August 2011 by Pietro Ferraris, Simone Biagiotti and Michele Orsi, map2app is a web platform that enables anyone to create a mobile travel app, or a local guide in the form of a native app for iPhone and Android, and distribute it - getting paid in the process - through leading application stores (Apple Store, Google Play, Amazon Appstore).
Creating an app using map2app is as simple as creating a blog. All you need to do is enter the content, choose the look of the app (template or individual items) and publish it.
map2app can import its own content in different formats (xls, csv, rss, etc.), or it can create and edit content manually, adding images, audio and video. map2app opened in Private Beta in March 2012 and in a few months allowed hundreds of people, organisations and companies to create their own apps.
The product is aimed at all those who have local content and want to create a native app quickly and cheaply. Its customers currently include: travel portals, travel bloggers, public administrations and media agencies.