omnichannel

Hooro, through its proprietary device and integrated system, collects data on consumer behaviour in the physical stores and before their check-out. 

A IoT system sends the purchase data to the server, which uses an automatic learning algorithm to build customer journey models and predict customer buying behaviours. 

Unlike other solutions on the market (Computer Vision, RFiD tags, NFC), Hooro IoT device has no impact on product packaging, and a very minimal impact on the store structure, and it generates data for both retailers and consumers.