Natù

Application Sector
Smart Specialisation Strategy

The project called “A Tree for the Future” started as a national campaign for urban reforestation, preservation of green areas, creation of environmental education programs in schools, and activation of programs for social inclusion of fragile individuals.

The project is sponsored by the Ministry of the Environment and Energy Security and is in partnership with the Italian Association of Down's Syndrome Individuals. The initiative involves public companies and bodies with the ultimate aim of countering climate change by concentrating on reducing CO2 emissions and promoting environmental culture among citizens. Following a school environmental programme, pupils are involved first person in planting trees donated by Natù to local councils. These are planted in disused areas and/or reforestation zones, and then looked after by the Italian Association of Down's Syndrome Individuals or, where the latter are not present, by a social cooperative. This enables activation of initiatives for social inclusion and positive participation of fragile individuals in the community, while at the same time assisting the rooting in of the trees.

We involve companies in the implementation of the project, offering significant positive media cover, along with social and tax advantages.

Through our project companies can satisfy the need to intervene in environmental sustainability, reduce emission, in some cases reducing them to zero. On the strength of our certifications (validated in Blockchain), 5 of the Agenda 2030 Goals are satisfied.

Another aspect of the project is offering companies environmental consultancy to assess and analyse the impact of their CO2 emissions, with the possibility of reducing them by taking part in our project.

Furthermore, through the innovation of Blockchain we certify the entire production cycle for products and/or services, protecting the authenticity of Italian products around the world.