Startups

Founded in January 2014, Humarker s.r.l. is an innovative start-up based in Parma. Humarker works to promote Italian culture and heritage through real and virtual structures, and through business models that embrace innovation and experimentation with new technologies. The idea is to enter the market of augmented reality (AR) by developing application frameworks with which to develop and market apps for the Cultural Heritage sector. 

The company offers innovative software products to the healthcare market, in particular apps and other mobile software for smartphones and tablets.

An app that allows art enthusiasts to carry the world's leading museums in their pockets and to experience them in a completely new way.

 Alma Virtual Lab was founded to bring the benefits of the new immersive technologies into sectors where development of knowledge and skills is central (education, instruction, professional training), and where artistic and technical culture (museums, theatres, events) can be divulgated in an innovative way.

Agrisene deals mainly in the production and marketing of innovative highly technological products and services and specifically:

An application that revolutionises the way people shop. It allows business owners to publicise their offers, making them visible to a wide network of potential buyers at the same time as communicating them in real time to their regular customers.

Hooro, through its proprietary device and integrated system, collects data on consumer behaviour in the physical stores and before their check-out. A IoT system sends the purchase data to the server, which uses an automatic learning algorithm to build customer journey models and predict customer buying behaviours. Unlike other solutions on the market (Computer Vision, RFiD tags, NFC), Hooro IoT device has no impact on product packaging, and a very minimal impact on the store structure, and it generates data for both retailers and consumers. 

TDS is specialized in interactive data visualization aimed at better understanding of facts with an in-depth analysis of the information. Its main software, BIZTOOL, allows to view data much faster than traditional methods, and in a very intuitive way; in the future, such kind of tools  will be  increasingly used by managers to reprocess all the company data. It is a tool concieved to be easy, flexible and usable for any kind of user.the product Biztool has in portfolio are:

Work Music World is a music-related project that allows subscribers from all over the world to work together.The portal is completely free and offers users a wide range of services, including the possibility to upload their songs for free to iTunes and other portals (the first in the world to offer this service free of charge).Members of the team have experience in computer science and music (production, entrepreneurship and development).The portal was presented in 2012 at the Festival of Sanremo. 

Spin-off dell'Università di Parma, Bugseng e il suo team hanno tradotto in impresa una ricerca di oltre quindici anni su tecniche di analisi del software basate su una teoria matematica dell'approssimazione che consente di progettare e dimostrare la correttezza di complessi verificatori automatici di programmi, altrimenti impensabili.La verifica del software è un'esigenza sempre più avvertita, data la presenza sempre più pervasiva del software in dispositivi critici (ad esempio, in ambito automobilistico, avionico, elettromedicale). Pur riferendosi al mercato internazionale, Bugseng è una novità assoluta per l'Italia e assicura un livello di assistenza altamente qualificata, che i concorrenti (tutti esteri) non forniscono.

Encryption, computer security, algorithms, telecommunications, cloud computing: these are the areas in which CryptoLab, a cryptographic research laboratory founded by Massimo Bertaccini, Alessandro Passerini and Tiziana Landi, operates. Bertaccini was among the winners of the second annual Innovami IPR Prize, which enabled him to apply for the patent on the following online encryption and data security software: the MB09 and MB11. These aim to reduce the use of passwords required for online transactions, resulting in increased levels of identity assurance.

The corporate purpose is to supply services in the sphere of archaeology and cultural heritage.Archeosmart offers innovative methods and technologies in the academic world for provision of services that include:

We are a trusted consulting agency for small companies and local associations.We offer the best innovative solutions for communicating and promoting the business activities and value of small and medium size Italian companies.HBA doesn't simply copy and paste, but tailors each project to the needs of every client.We design marketing strategies combining traditional tools with digital ones.

WHATaECO is an innovative female startup and the first low impact B2C e-commerce that promotes ethical and sustainable brands throughout the European Union. The site is powered 100% with clean energy, the logistics is based on drop shipping without a warehouse, with transport halved and compensated, and rigorously plastic-free packaging. The site currently markets a range of over 3000 ethical and sustainable products from more than 170 Italian and foreign brands.

Cue Press is the first entirely digital publishing house dedicated to the performing arts.Channeling the best of the production work in the field and redesigning the idea of "niche" in a global market, Cue Press bases its competitive advantage on the value of the contents it offers and the uniqueness of the technological infostructure.

Wear Srl - a startup owned by ClubItaliaInvestimenti, Aruba Spa, Boost4U (digital360.it group) and supported by Polihub -  was born in 2014  to improve industrial processes through a SaaS MEAP that allows companies to create and distribute manuals via mobile. The platform, marko.tips, allows users to view virtual information directly on real objects, thanks to an augmented reality app for smartphones, tablets and wearable devices.