MagicFood is an interactive hardware toy designed to help children (4-9 years) to develop and maintain healthy and sustainable eating habits. This is achieved by combining play with consolidated principles derived from psychology and behavioural science to achieve an effective education process that is engaging and motivating.
The device provides constant support, keeps track of the children's progress and gives rewards to encourage them. At the same time it supports parents with recipes, contributions from experts, and nutritional guidelines.
MagicFood aims to improve the eating habits of future generations and their families, promoting a healthy diet based on awareness and sustainability. The objective is to achieve what the EAT-Lancet Commission defined as a "diet for planetary health", a diet with a high content of fruit and vegetables, beneficial both for human health (reducing the risk of chronic diseases like obesity, diabetes and cardiovascular pathologies), and for the environment (reducing the impact of food production).
