Morning Star has developed a free digital platform dedicated to pet services, with a special focus on dogs. The app applies advanced geopositioning to find vets, green areas, dog-friendly facilities, and other useful services within Italy.
In addition to facilitating the daily lives of animal owners, the platform also helps to promote local service providers through specific visibility and communication instruments.
The model includes premium services available under subscription, with the aim of establishing a national network supporting responsible travel, animal well-being, and pet-friendly urban development.
