Witoor

Application Sector
Smart Specialisation Strategy
Leadership in Enabling and Industrial Technologies

Witoor is a company involved in cycling events that has developed innovative cycle touring products.

They conceived, organized, and produced, among other things, "Bike Night", a night cycling tour of 100 km along the most attractive cycle paths in Italy. These start at midnight from the centre of a city and arrive at dawn in an area of natural interest. "Bike Night" is the first non competitive long distance cycling event entirely along cycle paths at night. Over the years this innovative formula has catalysed the interest of a new and transverse public. Cyclists of all categories take part in "Bike Night" events, capturing a target of new enthusiasts who over time have transformed into cycle tourists, with positive economic spin-offs for the entire sector.

The itinerant formula of the tour also enables promotion of local areas, some of which less well known to the general public, experienced in an engaging manner and in complete safety. Witoor organizes restoration points along the way and looks after the heath and mechanical safety of the participants, establishing a network of collaboration with local public and private operators along each stage of the route.

The innovative format of these cycle routes at night has catalysed the attention of female participation, with an average participation of 25% out of three thousand people annually. This is very high compared to other Italian cycling events and other national and local averages. This is thanks to the capacity to propose a new form of cycling that overcomes the divisions between different target groups and encourages sustainable mobility through departure from city centres, at the same time promoting the best Italian cycle paths for a tourist sector that is constantly growing.

Details

Contact/Entrepreneur

Simone
Dovigo
Director

Contact Email

info@witoor.com

Address

Via Borgo dei Leoni
126
Ferrara
FE

44.8418236, 11.6233729