Startups

WHATaECO is an innovative female startup and the first low impact B2C e-commerce that promotes ethical and sustainable brands throughout the European Union. The site is powered 100% with clean energy, the logistics is based on drop shipping without a warehouse, with transport halved and compensated, and rigorously plastic-free packaging. The site currently markets a range of over 3000 ethical and sustainable products from more than 170 Italian and foreign brands.

Our service allows customers to purchase unsold food products at 50% of their list price through our proprietary application; this allows a drastic decrease of food waste by simplifying the resale of products that would otherwise be thrown away.We ensure total transparency of the service regarding product quality and care for customer needs.