Youmarell is a new streaming platform that brings building sites within the reach of everyone. Inspired by the Bologna dialect expression "umarell" (elderly men who pass their time watching building sites with great enthusiasm and curiosity), we capture this cultural phenomenon and amplify it for a wider public.
Companies can load photos and videos from their work sites onto their web page, also displaying information about the technologies applied and state of progress of the works, with the possibility of intriguing different generations of viewers.
Young people can discover building activities as amusing and engaging processes. Students and professionals can use it as a source of knowledge and experience thanks to articles, podcasts and the work-site's Wikipedia.
The platform is also designed for public administrations, satisfying the requirement for transparency towards citizens. Privacy remains a priority with sensitive data being obscured according to the European GDPR guidelines.