Startups

Founded in January 2014, Humarker s.r.l. is an innovative start-up based in Parma. Humarker works to promote Italian culture and heritage through real and virtual structures, and through business models that embrace innovation and experimentation with new technologies. The idea is to enter the market of augmented reality (AR) by developing application frameworks with which to develop and market apps for the Cultural Heritage sector. 

Piazza Arcobaleno is a marketplace for small and micro Italian artisan companies, creating a virtual community of Italian manufacturing to be promoted abroad.

HyWork is an SaaS solution for managing work shifts, developed to overcome the limits of traditional instruments like Excel, WhatsApp, or paper documentation. The system simplifies organization, reduces errors, and involves workers in decisional processes, reconciling rights and preferences.

An ICT startup offering web services related to tourism publishing and the promotion of places, thanks to a team of location-based information service specialists.The company's namesake site PoiStory.it (currently in test phase) allows users to share descriptions of places and events, creating in the process personalised tour guides.

Neurality has realized an SaaS for analysing images and video applying artificial intelligence techniques with the aim of extracting crucial information for the businesses in which they are used. After successful applications in the medical world, the Neurality methods are expanding to other markets, including industry and agri-food.

Traxit have developed an IoT diagnostic platform that enables the tracing of people and things anywhere in the world. Connected telemetric devices complaint with all safety standards are used in planes, logistics, and road transport. In particular, the patented device for tracing baggage in planes is among the first in the world to be compliant with the regulations of the European Aviation Safety Agency, automatically switching to safe mode during all stages of flight.

B Side is a neuromarketing laboratory that tests communication stimuli (advertising campaigns, websites, e-commerce, graphics, logos, etc.) using neurophysiological measuring instruments (eye trackers, electroencephalography, galvanic skin response, facial coding).CUSTOMER SEGMENTS

Youmarell is a new streaming platform that brings building sites within the reach of everyone. Inspired by the Bologna dialect expression "umarell" (elderly men who pass their time watching building sites with great enthusiasm and curiosity), we capture this cultural phenomenon and amplify it for a wider public.

 Alma Virtual Lab was founded to bring the benefits of the new immersive technologies into sectors where development of knowledge and skills is central (education, instruction, professional training), and where artistic and technical culture (museums, theatres, events) can be divulgated in an innovative way.

A startup that develops software, in particular mobile apps. The first on-site project is a flexible and technologically advanced private bike sharing service: bicycles can be booked through the app and a smart padlock that as well as unlocking the bike, also allows for its geolocation.

Improovo brings to market the first crowdsourcing platform exclusively dedicated to the world of business training and management consultancy. In its web platform, supply and demand of business training are brought together through a peer-to-peer brokerage service among companies looking for the best trainers and training providers.

Encryption, computer security, algorithms, telecommunications, cloud computing: these are the areas in which CryptoLab, a cryptographic research laboratory founded by Massimo Bertaccini, Alessandro Passerini and Tiziana Landi, operates. Bertaccini was among the winners of the second annual Innovami IPR Prize, which enabled him to apply for the patent on the following online encryption and data security software: the MB09 and MB11. These aim to reduce the use of passwords required for online transactions, resulting in increased levels of identity assurance.

Minerva Systems provides system software that optimizes the design and simplifies implementation of applications that have predictable multi-critical parameters and are based on AI for the next generation of integrated systems.Minerva Systems is a startup and spinoff of the University of Modena and Reggio Emilia. It operates with a team of around a dozen people in Modena (Italy) and Munich (Germany).

The patented technology application called TRAILS transforms every street light into an IoT device that is intelligent and interconnected, thanks to the gathering of sound information combined with the use of artificial intelligence.The TRAILS dispersed application helps reduce wastage of light and energy in street lighting by over 40%, supplying only the necessary quantity of light where and when needed.

SaferPlaces is an innovative startup that develops digital technologies based on artificial intelligence, geospatial data, and climate models to support cities, public bodies, and insurers in the assessment and management of risk of floods and other extreme climate events.

Customapp is a virtual marketplace where it's possible to buy and sell potential customers looking for a quote.On this particular eCommerce platform, users who generate leads will be able upload them to the site and sell them immediately, while SMEs will be able to buy potential customers by browsing the thousands of quote requests made by private individuals in their city. 

Vshop is a SaaS platform that enables companies to easily, quickly, and intuitively set up e-commerce outlets based on 3D environments.

Loqui offers a digital psychological support platform accessible on-line through text chat, video calls, or messaging. The system is designed to overcome traditional barriers to the benefits of mental health care, providing safe, anonymous consultancy without ulterior commitments from users or psychologists.