Startups

Founded in January 2014, Humarker s.r.l. is an innovative start-up based in Parma. Humarker works to promote Italian culture and heritage through real and virtual structures, and through business models that embrace innovation and experimentation with new technologies. The idea is to enter the market of augmented reality (AR) by developing application frameworks with which to develop and market apps for the Cultural Heritage sector. 

Pointer is an innovative startup that implements a proprietary mobile marketing platform that enables brand names to take advantage of artificial intelligence for transmitting customized and effective communication campaigns.The platform collects data on user behaviour and preferences to generate profiled and measurable initiatives in real-time.

B Side is a neuromarketing laboratory that tests communication stimuli (advertising campaigns, websites, e-commerce, graphics, logos, etc.) using neurophysiological measuring instruments (eye trackers, electroencephalography, galvanic skin response, facial coding).CUSTOMER SEGMENTS

Youmarell is a new streaming platform that brings building sites within the reach of everyone. Inspired by the Bologna dialect expression "umarell" (elderly men who pass their time watching building sites with great enthusiasm and curiosity), we capture this cultural phenomenon and amplify it for a wider public.

MIX is a digital platform created for communication and promoting cultural heritage using new digital technologies.

WHATaECO is an innovative female startup and the first low impact B2C e-commerce that promotes ethical and sustainable brands throughout the European Union. The site is powered 100% with clean energy, the logistics is based on drop shipping without a warehouse, with transport halved and compensated, and rigorously plastic-free packaging. The site currently markets a range of over 3000 ethical and sustainable products from more than 170 Italian and foreign brands.

Horeca Job is an innovative platform that aims to revolutionize the paradigm for finding and selecting personnel for the Ho.Re.Ca (hotel, restaurant, and catering) sector, which is among the most badly affected sectors by the Covid pandemic.Traditional methods based on advertisements and submitting CVs are no longer adequate to rapidly return to full staffing levels and satisfy the new needs of candidates and companies.

Rippotai combines sensory elements like sight and hearing with a philosophy based on eco-design and the use of recyclable and recycled materials.Rippotai's activity is thus oriented along two directions:

LFA is the owner of the WeMaMy brand, an innovative solution in the customer service sector, distinguished by a strongly customer oriented approach and continuous improvement of customer experience.The core business is founded on careful interception, understanding, and customized response to user needs, through the implementation of advanced technologies.

Zoppel Universe operates in the areas of blockchain gaming, digital comics, and Web3.The company is developing an integrated narrative universe, combining graphic novels and video games with a blockchain platform that enables digital property using NFT and a play-to-earn mechanism.

GO-OZ is a company with three partners, Pietro Galifi, Stefano Moretti, and Alessandro Furlan, arriving from previous experiences in computer graphics, creation of multimedia systems, and in particular the development of systems and content for virtual reality, a technological sector they have followed for more than 35 years. GO-OZ was founded as a company dedicated to the development of new sensory devices for virtual reality.

Èlevit is an innovative startup established to bring to market a new technology that combines touch electronics and decorated glass in an unique way.Èlevit was born out of a degree thesis in electronic engineering by one of the co-founders, developed in collaboration with two SMEs in Bologna, operating respectively in the glass design and embedded electronics sectors.

Yoomee Srl is an innovative start-up born in 2019 from the network experience of three Emilia Romagna based companies which operate within the scope of ICT since more than twenty years.Yoomee Srl designs and actualizes customized solutions, which employ the Augmented Reality technology and apply it to various environments (industry 4.0, smart manufacturing, knowledge transfer, education, art and tourism) maintaining, as a central feature, the added value of the Augmented Reality which allows an easier access to contents and a higher involvement.

NowMyPlace Srl is an intermediation company operating in the experiential travel sector. They currently serve the area around Lake Garda but plan to expand activity to other tourist areas that match their mission parameters. The company interfaces consumers through the e-commerce platform, nowmyplace.com.

Institution was founded with the objective of developing innovative systems for cultural creation and participation. The company realize artistic interventions and events in both physical spaces and digital environments, applying state-of-art technologies like virtual reality and artificial intelligence.

22hbg SRL was established in Ferrara in October 2011 as a Digital Systems Integrator and since then has invested in research and development in the field of radio technologies to create dedicated and customised hardware and software solutions.

Luna is aimed at anyone who has an innovative idea and wants to achieve it together with a young and dynamic team. We can create projects and offer solutions with state-of-the-art technology for both SMEs and large companies.

Develop-Players is an innovative startup with a social commitment and a spinoff enterprise with the participation of the University of Bologna. They develop serious games designed for enhanced learning by students with Specific Learning Disorders (SLDs).SLDs are neurobiological in origin that generally emerge at school and have an enduring impact over the lives of individuals.