BIOMEYE

Smart Specialisation Strategy
Leadership in Enabling and Industrial Technologies

BIOMEYE is a deep-tech start-up that develops contactless biometric solutions based on remote detection of biometric and ocular characteristics, offering an innovative user experience and optimized marketing and sales strategies.

Our patent-pending technology consists of hardware, SaaS software, and advanced artificial intelligence models. It tracks user responses to external stimuli in real time and non-invasively, identifying their emotions, attention levels, and degree of engagement.

Our core business is neuromarketing. BIOMEYE enables companies to collect anonymous real-time data on consumer feelings and involvement during purchasing and consumption experiences, providing measurable insights into cognitive and emotional interaction. This data helps optimize sales and assistance strategies, improve and customize services and products, enhance customer satisfaction and loyalty, and boost ROI. The anonymous data is recorded in aggregated form on a private company-owned cloud platform to ensure maximum privacy.

Beyond marketing, our solutions also enhance workplace safety. By measuring the emotional state and attention levels of workers in real time, BIOMEYE helps reduce accidents and improve workplace security, with data traced anonymously and processed in aggregated form.

In terms of experiential innovation, we aim to simplify and improve reliability in processes like clocking-in and payment management. In this context, BIOMEYE guarantees quick and accurate identification, minimizing fraud and identity theft risks. We implement state-of-the-art cryptographic technologies to ensure maximum security and data protection for final users.