B Side is a neuromarketing laboratory that tests communication stimuli (advertising campaigns, websites, e-commerce, graphics, logos, etc.) using neurophysiological measuring instruments (eye trackers, electroencephalography, galvanic skin response, facial coding).
Medium-sized companies who can afford research but at the same time do not have the substantial availability of funds of major companies. Transverse sectors, both B2C and B2B. The main problems that B SIDE can effectively resolve for target users are: how to choose the right measures to promote the brand; how to choose a partner agency; performance anxiety; managing rapidly changing markets; concerns about how to best invest communication budgets.
FIELDS OF APPLICATION
Tests on: brand, packaging, internet websites, advertising campaigns, etc.
The team comprises Elena Sabattini (owner of Tecnostudi, a communication agency in Bologna), a cognitive psychologist with a master's in neuromarketing from IULM, a doctor of statistical science.
Starter funding 2021
Regione Emilia-Romagna - Direzione Generale economia della conoscenza, del lavoro e dell'impresa