Kool
(FE)
Kool is an Italian marketplace that enables clothes shops to earn from unsold goods, and users to purchase fashion mystery boxes from the shops involved by taking part in exclusive monthly sales-events.
The company's name derives not just from its assonance with "Cool", but is also an anagram of "Look", with explicit reference to the fashion sector, in which Kool sets itself the aim of redefining the relationship between discount shopping and warehouse remainders, often destined for disposal a non-recyclable waste.