Startups

Pointer is an innovative startup that implements a proprietary mobile marketing platform that enables brand names to take advantage of artificial intelligence for transmitting customized and effective communication campaigns.The platform collects data on user behaviour and preferences to generate profiled and measurable initiatives in real-time.

A social network that enhances your content, allowing you to aggregate your favourite social networks and show posts to users who are interested in a particular topic, and who you would not normally reach.

22hbg SRL was established in Ferrara in October 2011 as a Digital Systems Integrator and since then has invested in research and development in the field of radio technologies to create dedicated and customised hardware and software solutions.

This startup is a media agency with the objective of promoting cultural organizations and new professions in the digital sectors among young people. This is achieved through a series of communication media and instruments (podcasts, social media content, live events) with an innovative composition and tone suited to our reference public, mainly composed of young people under 35.

REALVT SRL was founded in June 2019 and is an innovative start-up in the production of multimedia content for physical training with a virtual trainer. It includes customized software for management of audio-video devices and creation of automatic schedules for programmed delivery.

Zoppel Universe operates in the areas of blockchain gaming, digital comics, and Web3.The company is developing an integrated narrative universe, combining graphic novels and video games with a blockchain platform that enables digital property using NFT and a play-to-earn mechanism.

WHATaECO is an innovative female startup and the first low impact B2C e-commerce that promotes ethical and sustainable brands throughout the European Union. The site is powered 100% with clean energy, the logistics is based on drop shipping without a warehouse, with transport halved and compensated, and rigorously plastic-free packaging. The site currently markets a range of over 3000 ethical and sustainable products from more than 170 Italian and foreign brands.

GEN00 enables provision of immersive training courses in professional contexts, accessible via viewers, desktop computers, and mobile devices. The virtual environment allows users to practice in realistic scenarios and interactive simulations, with customized content through integration of artificial intelligence and profiling systems.

NowMyPlace Srl is an intermediation company operating in the experiential travel sector. They currently serve the area around Lake Garda but plan to expand activity to other tourist areas that match their mission parameters. The company interfaces consumers through the e-commerce platform, nowmyplace.com.

ITIMERE SRL use their brand “La Macchina del Tempo” [The Time Machine] to manage a Virtual Reality Museum in Bologna. Here the public use special visors for various VR experiences in historical reconstruction, immersing themselves in first person and interacting with the environment in an active way.

Founded in January 2014, Humarker s.r.l. is an innovative start-up based in Parma. Humarker works to promote Italian culture and heritage through real and virtual structures, and through business models that embrace innovation and experimentation with new technologies. The idea is to enter the market of augmented reality (AR) by developing application frameworks with which to develop and market apps for the Cultural Heritage sector. 

IXoost is a limited company founded in Modena in July 2012 that designs, assembles and constructs sound systems using components from the world of motorsport, such as F1 exhaust manifolds and other body parts. All pieces are machined and have full Apple support. IXoost has also created an app that allows users to customise the use of the dock. 

B Side is a neuromarketing laboratory that tests communication stimuli (advertising campaigns, websites, e-commerce, graphics, logos, etc.) using neurophysiological measuring instruments (eye trackers, electroencephalography, galvanic skin response, facial coding).CUSTOMER SEGMENTS

Èlevit is an innovative startup established to bring to market a new technology that combines touch electronics and decorated glass in an unique way.Èlevit was born out of a degree thesis in electronic engineering by one of the co-founders, developed in collaboration with two SMEs in Bologna, operating respectively in the glass design and embedded electronics sectors.

Youmarell is a new streaming platform that brings building sites within the reach of everyone. Inspired by the Bologna dialect expression "umarell" (elderly men who pass their time watching building sites with great enthusiasm and curiosity), we capture this cultural phenomenon and amplify it for a wider public.

GO-OZ is a company with three partners, Pietro Galifi, Stefano Moretti, and Alessandro Furlan, arriving from previous experiences in computer graphics, creation of multimedia systems, and in particular the development of systems and content for virtual reality, a technological sector they have followed for more than 35 years. GO-OZ was founded as a company dedicated to the development of new sensory devices for virtual reality.

PARTYBAG is a portable audio system powered by rechargeable batteries, built into a backpack and characterised by being high fidelity, easily portable and compatible with all of the common sound sources, including microphones, musical instruments, mp3 players and mobile phones.Thanks to a passion for technology, combined with university training in technical engineering, the team has been developing technology projects since 2010, experimenting with new ideas to improve performance, with particular reference to sound broadcasting.

ENDU is a kind of Trip Advisor for events, a service and sharing hub for fans, a marketplace for operators and a marketing tool for those operating in this and other sectors.