HOORO

Smart Specialisation Strategy
Leadership in Enabling and Industrial Technologies

Hooro, through its proprietary device and integrated system, collects data on consumer behaviour in the physical stores and before their check-out. 

A IoT system sends the purchase data to the server, which uses an automatic learning algorithm to build customer journey models and predict customer buying behaviours. 

Unlike other solutions on the market (Computer Vision, RFiD tags, NFC), Hooro IoT device has no impact on product packaging, and a very minimal impact on the store structure, and it generates data for both retailers and consumers. 

The result is an increase in shelf profitability, optimization of shelf-restocking operations (especially by outside staff), and targeted messages while shopping directed to consumers. 

Features for the Retailer/Manufacturing company:

  • Real-time PULL warning of alert threshold;
  • Real-time PULL warning of stock breakage;
  • Evidence of shelf display quality;
  • Remote PUSH request of shelf inventory quantity;
  • Delivery of proximity marketing and cross-selling messages to the specific consumer. 

Features for the Consumer:

  • Fast check-in / fast check-out;
  • Mobile Virtual Card;
  • Targeted messages;
  • In-app mobile payment;
  • Access to purchase history on the mobile app, with metrics;
  • Predictive chart. 

Details

Contact/Entrepreneur

Saverio Ermanno
Lorè
CEO

Contact Email

info@hooro.it

Address

Via Ciamician
4
Bologna
BO

44.506128, 11.3600282